OMO advert

 

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? 
Women in the 1950s in most advert are represented as the wife and the provider of the family.

3) How does the heading message ('OMO makes whites bright') and typography promote the product?
The heading message ('OMO makes white bright') and typography promote the product because the heading message is saying that the product make your white clothes bright because white clothes turn light yellow in a couple of years and 

the typography stands out to the consumer of the product.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The costume and the make-up suggest that women had to be presentable while cleaning around the house.

5) Why is a picture of the product added to the bottom right of the advert?
The picture of the product added to the bottom right of the advert is added because to show what the product box would look like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
The red, white and blue connote that how the 1950s adverts were vibrant towards their brands.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
why companies use anchorage for their advert to show the details about the advert or product.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representation of women can found in this OMO advert are that they are the provider of the family by washing the clothes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading that producers of the advert want the audience what women in the 1955 were like.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading that the modern audience have a negative response for the advert because the representation of women are that they do cooking and cleaning.