Represent NHS Blood and Transplant Campaign Task

 1) What does BAME stand for?
Black, Asian and minority ethnic.

2) Why is there a need for blood in the BAME community? 

Why is there a need for blood in the BAME community because only 3% of Black,Asian and minority ethnic people that donate blood.

3) What does this advert want people to do once they've seen it (the 'call to action')?

The advert wants the people who is from the BAME community to donate blood because only 3% of BAME people donate blood.

4) Why is the advert called 'Represent'?
The advert is called 'Represent' because it represents people from the BAME community who need to donate blood.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Doc Brown , Ade Adepitan , Nicole Adams and Lady Leshurr.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
This shot connotes that they are showing a two empty chairs which are less donors on the chairs.

7) How does the advert match the key conventions of a typical urban music video?
The advert match the key convention of a typical urban music video by using a car park and a small city.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
The subvert stereotypes on the adverts are femininity, masculinity and disability/ability

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
The advert reinforce stereotypes of the BAME community are you could be successful in your job but you need to donate blood. 

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).The close up shot connotes are the advert are showing the people who are from the BAME are successful other people form the BAME don't donate blood.