Newspapers Blog Task
Blog tasks: Daily Mirror case study
Work through the following questions to complete your work on the Daily Mirror.
Representation
1) What political party does the Daily Mirror support? How can you tell?
The Daily Mirror supports the Labour party. This is evident as the Daily Mirror is left wing because the paper are socialists. Inside the Daily Mirror newspaper there are positive view of the Labour party such as the use of language 'superb MP' and 'widely respected' shows that the Daily Mirror supports the Labour party and speaking positively for the Labour party.
Secondly the Daily Mirror supports the Labour party presented the MP as a hero in a positive way. For example it says 'Stan was a superb MP and was widely respected.' This presents him in a good light
2) How does the Daily Mirror usually represent rich and powerful people or corporations?
The Daily Mirror usually represent rich and powerful people or corporations as evil. This is because there are anti royals and anti establishment
3) How are ordinary working people presented in the Daily Mirror?
The Daily Mirror presents ordinary working people as heroes. This is because there are on the side of the public
4) How is the Labour Party represented in the Daily Mirror?
The Labour Party in The Daily Mirror are represented as socialist. This is because The Labour Party care for the working class people in the UK.
5) How is Amazon represented in the article on 'no-till' Amazon stores?
Amazon in the article on 'no-till' Amazon stores is represented as a threat to jobs. This is because tills are not being used in Amazon stores this will influence other stores to have no tills. This will lead to less employees.
Blog tasks: Daily Mirror case study
Work through the following questions to cover the Language and Audience key concepts for the Daily Mirror.
Audience
The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.
Audience
1) What is the Daily Mirror's audience? List the key statistics here (see above).
The Daily Mirror's audience are people from the working class. This is because The Daily Mirror is a mainstream newspaper.
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? BE specific! E.g. The target audience is over 65 so the story about new technology is sympathetic with people who may not use phone and apps…
The Daily Mirror stories on the CSP pages might appeal to The Daily Mirror audience because they are over 65 people reading The Daily Mirror by having exclusive stories in the Daily Mirror and less texts and is mainstream.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Readers might enjoy The Daily Mirror is because the audience can be entertained by knowing gossip around the UK. They will also invest what is happening with celebrities and the news around the UK.
Reminder:
-Surveillance- to learn new information (what factual information do we learn and what parts of society are we given information about?)
-Personal Identity- able to relate to people in the media piece (which groups of people would be able to identify with the people OR ISSUES in the piece?)
-Relationships- care about people in the media piece (do we have an on-going relationship with them e.g. people in the public eye?)
-Diversion- for entertainment purposes, takes you away from your own normal life (e.g. into world of royalty, celebrity, politics, gossip)
4) Why are print newspapers generally read by older audiences?
Print newspapers generally read by older audiences because older people won't know how to use new technology very well.
5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers?
Write one or two paragraphs and use SPECIFIC evidence and examples to support
E.g. quotes and references like ‘One the front page, the lead story is about…
One the front page, the lead story is about how 'Amazon no till shop' is a threat for jobs. This will appeal to The Daily Mirror readers because the readers will be curious if the no till will replace people who work at supermarkets. For example customers can scan QR codes as they enter and detect what they picked out from network cameras. If it's influence other supermarket to do this this will lead to less employees working in those supermarkets. This will make the reader think that it will be negative impact for employees who are in working for supermarkets.
