Tuesday 16 March 2021

Gender Representation in advertising

 


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.





2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.





3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
The stereotypes of women I found in the 1950s and 1960s adverts e.g. women cleaning and cooking and impressing the man in the house.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
The stereo of women I found in the post-2000s adverts e.g. The Bic advert 'Looks like a girl Act like a lady Thinks like a man Work like a boss' this text refers to 'Women's Days' and being a 'Boss' which is traditionally be a man's job.

5) How do your findings suggest representations of gender have changed over the last 60 years? 
The stereotypes suggests that representation of gender have changed over the last 60 years by women doing the cooking and cleaning and men relaxing to men cooking and cleaning and women in post 2000s advert are being strong and independent.

1 comment:

  1. Hi Krrish - this is really good start but you need to give 'specific examples' which means picking parts of the adverts you have chosen and talking about them e.g. 'The woman in the Bic advert looks confident and smart which is a positive stereotype of women and the text refers to 'Woman's Day' and being a 'Boss' which is more traditionally seen as a man's role.'
    This added detail will help you when you revise :)

    ReplyDelete

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