Conventions and analysis
- Pictures of the product (Maltesers) to remind us of the type of product it is. The image also reinforces the word ‘lighter’ as the chocolates dance and jump off the floor.
- The Logo is bright and large in the centre of the advert. The word ‘malt’ relates to the flavours used and ‘tesers’ is a play on the word ‘tease’ which ties in with the playful, light ethos.
- The Background features the heavy use of red. It is bright and eye-catching with connotations of love. This makes the consumer recognise the brand colour and makes them think they love the product, or may gift it to someone they love.
- The Slogan at the bottom is clearly visible and stands out against the background. ‘Lighter’ and ‘enjoy’ reinforce the USP – that Maltesers are slightly healthier or 'lighter' chocolate.
- The Colour Scheme is red and white - recognisable from the packets of Maltesers, creating a brand identity.
1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?
The key convention I could find of print adverts are Pictures, logo, background, slogan and colour schemes.
I connote that picture of print advert is about what are they advertising. Another thing I connote that logo shows what the advert is related to. Thirdly I connote that background is eye catching to the audience. Fourthly I connote that slogans attracts more attention to the audience. Finally I connote that Colour scheme attracts more attention to the audience.
2) For each convention, write about how it might appeal to a target audience.
The Picture of the product is the colours are bursting out of colour so it's bursting out of flavour. The logo of product is the rainbow above the skittles so it's links to the slogan 'Taste the Rainbow'.The Slogan of the product is taste the rainbow so it's several of different flavours.The Colour Scheme is Rainbow so the product has so many flavours. The Background feature the sky, clouds and rainbows this means the colours are eye-catching.
3) What is the USP (unique selling point) for Skittles and how do you know?
The unique selling point for skittles is eye catching and tasteful and I know because skittles has different fruit flavours.
Look at the Maltesers example above if you are unsure how to complete any of these tasks.
Look at the Maltesers example above if you are unsure how to complete any of these tasks.
Look back at number 2 please - FOR EACH CONVENTION - so that means going through each one not just talking about them in general. So how does the image appeal? How does the colour appeal? Use the Maltesters example on the blog to see how much I wanted you to write and what detail to include. Also, Unique Selling Point suggests what makes it different to all other sweets?
ReplyDelete