OMO advert

 

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? 
Women in the 1950s in most advert are represented as the wife and the provider of the family.

3) How does the heading message ('OMO makes whites bright') and typography promote the product?
The heading message ('OMO makes white bright') and typography promote the product because the heading message is saying that the product make your white clothes bright because white clothes turn light yellow in a couple of years and 

the typography stands out to the consumer of the product.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The costume and the make-up suggest that women had to be presentable while cleaning around the house.

5) Why is a picture of the product added to the bottom right of the advert?
The picture of the product added to the bottom right of the advert is added because to show what the product box would look like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
The red, white and blue connote that how the 1950s adverts were vibrant towards their brands.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
why companies use anchorage for their advert to show the details about the advert or product.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representation of women can found in this OMO advert are that they are the provider of the family by washing the clothes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading that producers of the advert want the audience what women in the 1955 were like.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading that the modern audience have a negative response for the advert because the representation of women are that they do cooking and cleaning.

Gender Representation in advertising

 

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
The stereotypes of women I found in the 1950s and 1960s adverts e.g. women cleaning and cooking and impressing the man in the house.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
The stereo of women I found in the post-2000s adverts e.g. The Bic advert 'Looks like a girl Act like a lady Thinks like a man Work like a boss' this text refers to 'Women's Days' and being a 'Boss' which is traditionally be a man's job.

5) How do your findings suggest representations of gender have changed over the last 60 years? 

The stereotypes suggests that representation of gender have changed over the last 60 years by women doing the cooking and cleaning and men relaxing to men cooking and cleaning and women in post 2000s advert are being strong and independent.

Intro Advertising: Key covention

 

Conventions and analysis

• Pictures of the product (Maltesers) to remind us of the type of product it is. The image also reinforces the word ‘lighter’ as the chocolates dance and jump off the floor. 
• The Logo is bright and large in the centre of the advert. The word ‘malt’ relates to the flavours used and ‘tesers’ is a play on the word ‘tease’ which ties in with the playful, light ethos. 
• The Background features the heavy use of red. It is bright and eye-catching with connotations of love. This makes the consumer recognise the brand colour and makes them think they love the product, or may gift it to someone they love. 
• The Slogan at the bottom is clearly visible and stands out against the background. ‘Lighter’ and ‘enjoy’ reinforce the USP – that Maltesers are slightly healthier or 'lighter' chocolate. 
• The Colour Scheme is red and white - recognisable from the packets of Maltesers, creating a brand identity. 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

The key convention I could find of print adverts are Pictures, logo, background, slogan and colour schemes.

I connote that picture of print advert is about what are they advertising. Another thing I connote that logo shows what the advert is related to. Thirdly I connote that background is eye catching to the audience. Fourthly I connote that slogans attracts more attention to the audience. Finally I connote that Colour scheme attracts more attention to the audience.

2) For each convention, write about how it might appeal to a target audience. 

The Picture of the product is the colours are bursting out of colour so it's bursting out of flavour. The logo of product is the rainbow above the skittles so it's links to the slogan 'Taste the Rainbow'.The Slogan of the product is taste the rainbow so it's several of different flavours.The Colour Scheme is Rainbow so the product has so many flavours. The Background feature the sky, clouds and rainbows this means the colours are eye-catching.

3) What is the USP (unique selling point) for Skittles and how do you know?

The unique selling point for skittles is eye catching and tasteful and I know because skittles has different fruit flavours.

Look at the Maltesers example above if you are unsure how to complete any of these tasks.