Reception theory

 1) What is the preferred reading of a media text?

The producers wants us to think about what's in the media.

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The trailer wants us to think that young people are addicted to violence e.g. being on drug and are arrogant.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

The trailer wants us to think that young people are more dangerous but the young people in the trailer would had a bad childhood so some young young people are not dangerous.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The advert wants us to think that the burger is tasty to have as a meal. The advert is targeted at lower class people because lower class people could afford fast food. The advert wants us to buy the meal but the burger is unhealthy and gives you heart disease. The advert wants us to think there is a meal in one sandwich.From the advertisement McDonald have chosen their biggest and most expensive burger. It can be clearly shown that every ingredient is portrayed in the advert. They use bland colours to focus on the burger. It's big so don't have need to have anything else.The burger is fattening to get sick and unhealthy.It can cause heart disease because it's unhealthy.The advert wants us to think it is juicy and mouth watery to eat and there is just one meal in one burger. The consumers are agreeing the burger is delicious.