Industry and audience power essay

 How do audiences have more power?

Audiences have more power you’ve to the development of the interest, Able to download movies and leave reviews.

 

Netflix and amazon original shows which audiences who are subscribed can watch. Audience can re-watch their favorite film. The audience has power as they can download movies too. Audience can watch a whole season in 1 go (Binge watch). Can watch numerous movies. Audience can leave reviews. From VHS to DVD to streaming. Subscriptions at cheap price to get more customers. Before people would have to use a VCR to record shows and movies now customers/consumers can download. Movies/stream movies to watch instantly. The power of on-demand TV gives audiences the freedom to watch their favorite TV show wherever they are. There are loads of platforms- Disney+, Amazon, Netflix and Hulu and this benefits the audience.  After the closure of blockbusters and some HMV store, customers can watch their favorite show from their home. You have power because you could cancel the contract anytime. You could watch Netflix on your Smartphone, tablet, Computer, Laptop, Smart TV and game consoles. Netflix had started their own TV shows and movies as cobra kai and Bird box. Therefore, this gives the audience power as there could watch it whenever you go.

The power of YouTube and the rise of the internet have grown which has given people the opportunity to show their music. Performing cover songs has benefited and kick started many careers such as Justin Beiber. People with larger YouTube channels giving people a chance to show their talent. Anyone can post on Spotify and souncloud such DJs and rappers. Music video giving young models a platform. People share their music on Twitter and Facebook.

Newspaper can be accessed online as articles. The audience has the power because newspaper you could read articles on your smartphone. Started out as cheap and free. There are apps to read articles on your Smartphones, Tablets and computers. Some news articles you have to pay for no ads.

Gaming has developed over the years as now audiences can stream and download games on their consoles. Now gamers can buy add on via “the store”. Before customers would have to buy discs however now they are digital .You could download DLCs from stores or buy it digitally. You can do facial recognition with the PlayStation camera. Gamers could stream and download game from PlayStation Now. Spider man and God of war are the most popular exclusives on PlayStation. Call of Duty Modern Warfare is the most downloaded game on PlayStation 4.

In conclusion Netflix and Disney plus is the most popular platforms to stream on your devices. Furthermore video games makes your be in a different life.

Reception theory

 1) What is the preferred reading of a media text?

The producers wants us to think about what's in the media.

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The trailer wants us to think that young people are addicted to violence e.g. being on drug and are arrogant.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

The trailer wants us to think that young people are more dangerous but the young people in the trailer would had a bad childhood so some young young people are not dangerous.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The advert wants us to think that the burger is tasty to have as a meal. The advert is targeted at lower class people because lower class people could afford fast food. The advert wants us to buy the meal but the burger is unhealthy and gives you heart disease. The advert wants us to think there is a meal in one sandwich.From the advertisement McDonald have chosen their biggest and most expensive burger. It can be clearly shown that every ingredient is portrayed in the advert. They use bland colours to focus on the burger. It's big so don't have need to have anything else.The burger is fattening to get sick and unhealthy.It can cause heart disease because it's unhealthy.The advert wants us to think it is juicy and mouth watery to eat and there is just one meal in one burger. The consumers are agreeing the burger is delicious.

Audience Effects Theory

1) Write a definition of a passive audience: 

Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 

Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 

Hypodermic needle theory: This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE: 
 > Why: learning information that you did not already know or that is useful for living (e.g. documentaries; weather or traffic). 

PERSONAL IDENTITY:
 > Why:  personally relating to something - seeing your lifestyle on screen.

DIVERSION/ENTERTAINMENT: 
 > Why:escapism and being entertained away from your normal life.

RELATIONSHIPS:
 > Why:  social interaction, caring about characters or celebrities, forming relationships e.g watching a soap opera for a long time because you care about what happens to long-standing characters.

The 3 Vs

VISCERAL PLEASURE: Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions. 
VICARIOUS PLEASURE: Experiencing something through the characters. 
VOYEURISTIC PLEASURE: Watching people e.g hidden camera shows / elements of reality TV like Big Brother.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

From the video it can be seen vibrant colours under the ocean it diverse by various sea creatures. Another thing I could see there is more sea creatures.The whale are doing some flips features in a documentary. The sea creatures are experiencing the same thing as humans.There is a submarine that is filming the sea creatures in the documentary. There is a hidden camera in the submarine that is filming the sea creature. The creatures are interacting differently which shows something we don't experience in our day to day life as these creatures living in the ocean. From seeing dangerous animal such as sharks we experience a physical thrill that intensifies the audience.