Newspapers CSP- The Times and Daily Mirror

Newspapers Blog Task

Blog tasks: Daily Mirror case study

Work through the following questions to complete your work on the Daily Mirror.

Representation

1) What political party does the Daily Mirror support? How can you tell?

The Daily Mirror supports the Labour party. This is evident as the Daily Mirror is left wing because the paper are socialists. Inside the Daily Mirror newspaper there are positive view of the Labour party such as the use of language 'superb MP' and 'widely respected' shows that the Daily Mirror supports the Labour party and speaking positively for the Labour party.

Secondly the Daily Mirror supports the Labour party presented the MP as a hero in a positive way. For example it says 'Stan was a superb MP and was widely respected.' This presents him in a good light 

2) How does the Daily Mirror usually represent rich and powerful people or corporations?

The Daily Mirror usually represent rich and powerful people or corporations as evil. This is because there are anti royals and anti establishment

3) How are ordinary working people presented in the Daily Mirror?

The Daily Mirror presents ordinary working people as heroes. This is because there are on the side of the public

4) How is the Labour Party represented in the Daily Mirror?

The Labour Party in The Daily Mirror are represented as socialist. This is because The Labour Party care for the working class people in the UK.

5) How is Amazon represented in the article on 'no-till' Amazon stores?

Amazon in the article on 'no-till' Amazon stores is represented as a threat to jobs. This is because tills are not being used in Amazon stores this will influence other stores to have no tills. This will lead to less employees.  

Blog tasks: Daily Mirror case study

Work through the following questions to cover the Language and Audience key concepts for the Daily Mirror.

Audience

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.

Audience

1) What is the Daily Mirror's audience? List the key statistics here (see above).

The Daily Mirror's audience are people from the working class. This is because The Daily Mirror is a mainstream newspaper.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? BE specific! E.g. The target audience is over 65 so the story about new technology is sympathetic with people who may not use phone and apps…

The Daily Mirror stories on the CSP pages might appeal to The Daily Mirror audience because they are over 65 people reading The Daily Mirror by having exclusive stories in the Daily Mirror and less texts and is mainstream.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Readers might enjoy The Daily Mirror is because the audience can be entertained by knowing gossip around the UK.  They will also invest what is happening with celebrities and the news around the UK.

Reminder:

-Surveillance- to learn new information (what factual information do we learn and what parts of society are we given information about?)

-Personal Identity- able to relate to people in the media piece (which groups of people would be able to identify with the people OR ISSUES in the piece?)

-Relationships- care about people in the media piece (do we have an on-going relationship with them e.g. people in the public eye?)

-Diversion- for entertainment purposes, takes you away from your own normal life (e.g. into world of royalty, celebrity, politics, gossip)

4) Why are print newspapers generally read by older audiences?

Print newspapers generally read by older audiences because older people won't know how to use new technology very well.

5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? 

Write one or two paragraphs and use SPECIFIC evidence and examples to support

E.g. quotes and references like ‘One the front page, the lead story is about…

One the front page, the lead story is about how 'Amazon no till shop' is a threat for jobs. This will appeal to The Daily Mirror readers because the readers will be curious if the no till will replace people who work at supermarkets. For example customers can scan QR codes as they enter and detect what they picked out from network cameras. If it's influence other supermarket to do this this will lead to less employees working in those supermarkets. This will make the reader think that it will be negative impact for employees who are in working for supermarkets.  

Summer Project: coursework planning

 1) Research: Music videos

Watch the following music videos and analyse an aspect of media language for each one:

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?

The narrative in this music video engages with the audience is by the people are in a apocalyptic world and rebelling against the police. This is engages the audience because some teens love to rebel to people. 

Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene?

The camerawork that is used in the music video  is by having a close up shot to the person that is singing. Also a medium shot is used when he is dancing. The mise-en-scene that is used in this video are confetti and balloons. Also the instruments that the band are using. 

Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience?

The editing of this music video  to engage with the audience is by the camera changes during the beat of the song in the music video.

Music video 4: Your choice

Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:

You may also want to look a completely different, creative approach to music video - such as these Lego stop motion productions and how they use narrative:

Eminem - Godzilla ft Juice Wrld

The element that I'm analysing in this music video is the visual effects such as Eminem's face in a whiskey bottle and speaking. Also there is a scene that Eminem is spiting out fire and his eyes became big.

2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: 

Something in the way by Nirvana

Plan for music video (narrative/performance etc.): 

A teen sleeping who is homeless sleeping under a bridge.

Actors/performers you plan to use: 

James Matthews

Locations: 

under the Lady Margaret road bridge to Northolt

Costume/make-up/props required: 

Blanket, Hat and gloves

 

Marcus Rashford- Language and Representation Analysis

Please can you write up your analysis of the two web pages for Marcus Rashford official web page as two paragraphs for each:

1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website?

His costume on the first image on the blog is a smart, expensive black suit which connotes that he is ready for business, success and wealth. The lighting on his face and hands makes him stand out and be the main focus on his website. Marcus Rashford is represented as a public figure and his facial expression connotes that he is confident and powerful. The hair and make up suggest that he is smart and professional. The setting with the black background connotes that website is represented as professional.

His costume on the second images on the blog that he is wearing a black hoodie with vibrant patterns connotes that he is normal person and same as everyone else. The lighting on his face trying to camouflage with his clothes connotes that he wants to be the main focus on his second image. Marcus Rashford facial expression connotes that he is a casual person. His hair and make up connotes that he is same as everyone else. The setting connotes that he is trying to camouflage himself.

2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity) 

The class that he is represented on the first image is that he is a successful person. The age is subversive because he is young and is successful. The gender represents that he is a powerful man.The ethnicity represents him as a successful black man.

The class that he is represented in the second image is that he is a an average person. The age is represented as a average person in their mid twenties. The gender represents him as a average man who doesn't have power. 

Introduction to OSP: Influencers blog tasks

 1) What years did YouTube, Twitter and Instagram launch?

The year that YouTube launched in was 2005, Twitter was launched in 2006 and Instagram was launched in 2021.

2) What is the definition of an influencer? 

An influencers are people from social media who have a big following and famous for it.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. 

One example of an influencer is KSI and he has 11,107,247 followers on instagram and he is a youtuber, music artist and boxer, the brand that he associates is with Wasserman Boxing.

4) How big is the influencer industry according to the article?

The industry was worth some $8 billion a year and it would grow to $15 billion globally by the end of 2022

5) What are the problems associated with being an influencer?

The problems associated with being an influencer is by getting hate comments. No job gaurantee at all. Hard to find a new job.

6) Why is it suggested that audiences actually like being sold products by influencers?

This is because it will make the audiences by the products to turn out like them.

7) What representation of beauty is often found on Instagram or other influencer sites?

The representation of beauty is often found on instagram or other influencer sites is that it makes the audiences to be themselves.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why? 

In my opinion on influencers is that they might have an influence on other people there could be a negative influence on our society because they might scam people for fame.

A brief history of videogames

 1) What were the first videogames like?

The first video game was Tennis for two. it was a single 2 player simulation built for an analog machine. the it was a blue ball going to another side on a straight blue line in the middle.

2) How have videogames changed over time?
Video games changed over time from a single 2 player simulation in the 1958 which was built for an analog machine. Then in the 1962 spacewar came out which was the first ever game to came out on the computer.Then in the 1970s the computer games became the form of arcade games which was mass produce which suspense coin operated entertainment, 1972's pong was most popular video in the era which was a 2D ping pong game. In the 1985 Super mario bros came out a hugely influencial side scrolling platform what go on to set sales record for decades. The legend of Zelda introduce of mixture of action and adventure that is set in a fantasy land.In the early 1990s sonic the hedgehog came out that still popular today as same as super mario.In the late 1990s videogames became 3D but on consoles but the graphic was good at the period but not realistic. In the 2000s the wii came out and it was the most popular console during that period. Now the games are more realistic such as the new PS5 games such as the new Spider-Man games.

3) What do the most successful games have in common? Answer this in as much detail as you can. Think about audience pleasures - what do people like about playing videogames?

What most successful games have in common is that they have some criticism. Also there could be some people who are against successful games is because it could be the story of the game and some people want to play with good mechanics or the graphics of the game is bad.

4) What criticisms have been made towards videogames?

One criticism toward video games is that it disctracts kids from their school work. This is because some children will want to play video games than school work. Another criticism towards video games is that it makes them violent. This is because some violent games would make young people to do try these thing from violent games in real life and would change their behaviour. Last criticism towards video games is that it could be addictive. This is because some people would go crazy if they do not play a game or their behaviour changed.

Autumn 2021-PPE learner response

 1) First, copy down the teacher's comments from your paper. Next, did you succeed in meeting or exceeding your target grade for GCSE Media? If not, how many additional marks do you need to achieve your target grade in this paper? Write this in a full answer. 

My target grade is a 6

My mark for this paper was 3

To achieve my target grade of a 6, I would need to get 3 more marks

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the 'possible content' part of the mark scheme:

Example:

Q3: 3/8 marks

Additional points: I didn't mention Peer to Peer or My Space when talking about how Arctic Monkeys used social media so I was too vague. I need to give more specific examples. 

Q3:3/8

Additional points: I didn't use good knowledge and the understanding of context of the CSP. For example how using MySpace and social media distribute music. Also I didn't use how their fans shared their music which is called Peer to Peer on fan pages on MySpace meant they were able to share music with their friends and family.

Q4: 2/8

Additional points:I didn't use limited understanding of context. For example how western audience gain knowledge of Korean music and culture such as the use of English lyrics combined with Korean lyrics which allows the audience an insight into the identity and culture/ music they are promoting.

Q5:8/20

Additional points:I didn't use satisfactory understanding of the context. For example they can interact with fans by their social media following such as Instagram and TikTok. Another point is that young people don't need to use the radio because they different variety to listen to music.

Introduction to Music Video: Blog task

 Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?

• Movement 
• Performance element
• Narrative
• Visual effects
• Intertextuality

 
2) What is intertextuality? 

Intertextuality is when a music video references another media text such as movie or television show.

3) When did music videos first become a major part of the music industry? 

When did music videos first become a major part of the music industry was when Michael Jackson's thriller music video came out it was music video without any performance on a stage.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos on TV and why were videos an important part of the music industry in the 1980s and 1990s because big budgets were spent on producing innovative and creative music videos. 

5) How do audiences tend to access and watch music videos today?
How do audiences tend to access and watch music videos today is from watching it form the internet such as youtube.

KISS FM Breakfast show CSP

 

Audience

Look at the KISS media pack carefully here (open it in a new tab)
https://drive.google.com/file/d/1PhPHQ2jeLFvx9oWLdUOpWOHfXPXEto7O/view


This will give you a brilliant background to the brand and how they target their audience. Answer the following questions using the press pack and the slide show:


1) Read page 2 of the press pack. What is KISS FM's mission?
KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 

2) Look at page 3 of the press pack. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. What kind of people would listen to Kiss radio? What music would they like? What would they be interested in?
How does the show target its audience? Look at slide 12 of the slide show attached. 

The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience.  


(Remember Demographics mean fixed characteristics (age, gender, class, race) and Psychographics means type of person, hobbies and interests. If you need more information about Psychographics- follow this link: https://mediamacguffingcseyear1.blogspot.com/2020/10/audience-demographics-psychographics.html)

3) Now look at page 5 of the press pack and slides 5 and 6 from the attached slides  - The KISS network. How does KISS use digital media and technology to reach its audience? 
How does KISS use digital media and technology to reach its audience by having an app to connects with it's audience through different platform to watch their live event  and on demand.  

4) Now look at the other side of page 5 of the press pack and slides 5 and 6 from the attached slides. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?   

The content do KISS Fresh and KISSTORY offer is that KISS Fresh offers exclusive first plays of the biggest track from some of the popular artist and producers from in the industry it plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat from DJs. KISSTORY offers best Old Skool and Anthems from R'n'B, Dance, Garage and Hip Hop. How can audience access those stations by having Freeview, Sky, plus at KISSFMUK.com also the KISS Kube app.

5) Read page 6 of the press pack. What are the different ways audiences can engage with the KISS radio brand? Look at slide 8- is the show successful? 

 The different ways audiences can engage with the KISS radio brand is by using the app from your phone or online website and live events also listen to it on the radio. The show is not successful because young listeners have much choice of music to listen to that they don't listen to radio anymore.

6) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory - which you can remind yourself of by looking at slide 14 of the slide show. If you need to watch any of the clips of Jordan and Perri again, then please look at the clips here: https://foundationgcsemedia2.blogspot.com/
Look at all the clips on the slide show too (some of them are the same). 
They give audience pleasure by interviewing celebrities and talk about their personal lives which entertain the audience who are young people. They entertain by using humour and jokes and talk about topic that they joke about adult things to attract to teenagers.

7) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1? See slide 18.  

The difference between KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show was that the audience in 1967, they had to use a post to play which song in the next show where as now the audience has access to the internet and they can request song by social media within seconds. Another way they differ is that in 1967, they have to be in an appointment to listen to the radio and if they missed they just will not have access to the show where as now young listeners could listen to the show anytime on the radio app on mobile.


8) See slide 19 of the attached slide show. Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Fans love the show because they were are active audience because they react differently and also don't accept the message from the media  is telling the audience.Fans who love the show but take the message seriously are passive audience because they feeded true or false information from the media.



Industry

1) How have audiences changed in terms of how they listen to music since the 1960s? (See slide 17)
Also, look at Slide 3 of the attached slide show. When was Kiss FM first broadcast? What did it have in common with Tony Blackburn's show that we have studied?

 The thing that KISS FM and Tony Blackburn's show had in common was that it was an illegal station. 


2) When did KISS FM first launch and what type of station was it then? Look at slide 3. How did the radio station make its profile higher? 

 KISS FM first launched in 7th October it made its profile higher was by a London club promoter Guy Wingate launched KISS nights where DJs from the station would DJ at a night club called Wag club.

3) See slide 15 of the slide show. Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 
The different types of I found on slide 15 were magazine and radio.The brands that I recognise was just only KISS FM.

4) See slide 15. How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?
The money KISS FM made was 1.5 Billion euros in 2020. Bauer Media Group made 2.3 Billion euros in 2020.

5) Who regulates KISS FM and what can happen if they break the rules? (See slide 18). Why did they get in trouble with the Bam Bam show?

Ofcom regulates KISS FM and if they break the rules they hand out fines. Why did they get in trouble with the Bam Bam show was that on the show the host prank called people who became "victims" and pranked them. 

Radio 1 Launch CSP : blog task

Radio

 

1.When was the last time you listened to anything on the radio? Do you remember which station?

I never listened to the radio.

2.Why do you not listen to the radio?

Why I don't listen to the radio because I don't go in the car anymore and that's the only time I would listen to the radio.

3.Is there anything radio stations could do that would attract young people like you?

There is something radio stations could do that would attract young by having commentary to any sports matches especially premier league matches.

4.Do you (or members of your family) have a subscription to any music streaming services like Spotify or Apple music? Which ones?

My sister has a subscription to Spotify she listens music.

5.Why does the digital age (internet) mean that people do not listen to music on the radio anymore?

The digital age has a variety of choice available to them which radio does not provide.

 

 

Historical, social and cultural context

 

1) What radio stations were offered by the BBC before 1967? Name the radio stations and then say a little bit about what content (what was on each station).

The radio stations offered by the BBC before 1967 were BBC Radio home, BBC Radio light and BBC Third.The content that BBC Radio Home provided was about news, politics and social issues. Another station was BBC Radio Light and it provided mainly light entertainment (comedy/drama) and music. Last station was BBC Third and it provided intellectual arts-based talk and music.

2) How was the BBC reorganised in September 1967? (Have a look at Slide 14)

They focused on what the audience would listen to and taught about young people.

 

3) What was pirate radio and why was it popular? (Remember that the ‘pirate’ part refers to the fact that DJs had to illegally broadcast from boats)

 Pirate radio aimed for teenagers and it was broadcasted illegally. It was popular because it played non-stop pop music and broke new artist. The presenters were young and cool and seem as rebels because it was broadcasted illegally and no rules.

4) Why did pirate radio stop broadcasting in 1967?

 Pirate radio stoped broadcasting in 1967 because they were outlawed so DJs stopped doing it. Also DJs came to work in BBC Radio 1. They had no other choice but to stopped broadcasting.

5) How did the BBC try to attract young audiences to Radio 1 after pirate radio stations were closed down? (Think of the ‘popular’ pop music that younger people wanted to listen to)

 They signed famous artists that worked for pirate radios. Also it has the same style as pirate radio which were loved by younger audiences but it was legalised.

6) What was 'needle time' and why was it a problem for BBC Radio when they wanted to offer more music to young people?

'Needle time' was that the DJs had to play 5 hours of music from the record player per day. Why was it a problem for BBC Radio when they wanted to offer more music to young people because young people wanted to break the rules because it was fun for young people.

 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They focused on the young audience and their content was entertaining

 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs disrupt the traditional BBC? (Think about why they didn’t seem to ‘fit’ the BBC reputation in 60s)

The first presenter for BBC Radio 1 was Tony Blackburn. Why did these new Radio 1 DJs disrupt the traditional BBC because it was to educate,inform and entertain the audience.

 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? (Think about what he talks about and what is played)

The first 1967 broadcast would might appealed to young listeners in the the 1960s by the DJs playing pop music.

 

10) What things did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The thing that Tony Blackburn's radio borrow from pirate radio that made it very different to previous BBC radio content was that they played played pop music and make jokes because BBC was to educate inform and entertain their audiences and the BBC radio played classical music but BBC Radio 1 played pop music.

 

 

Audience and industry

 

1) What was the target audience for BBC Radio 1 in 1967?

The target audience for BBC Radio 1 in 1967 was teenagers from the 1960s

 

2) Why did Radio 1 initially struggle to attract young listeners?

 Why did Radio 1 initially struggle to attract young listeners because it was legal and young people thought that breaking the rules is cool.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory - if you cannot remember this it is on your media glossary and is also on slide).

The audience could Identify themselves by listening to Radio 1 because young adults in the 1960s liked listening to pop music. Also the audience could escape their lives from listening to pop music.

 

4) How is the BBC funded? (Clue - we, the public, pay a L______ f_______)

How did the BBC funded by having the customer pay a licence fee.

 

5) The BBC has a remit (duty) to ‘inform, educate and entertain’. What do you think Radio 1 was trying to do to meet this remit (duty)? Is it mostly information based or educational or entertaining?

I think that Radio 1 was trying to do to meet this duty was by using people that young people admire to.

His Dark Materials: Industry and Audience

 

1) What famous stars are in His Dark Materials and why do you think they were selected for the show? (Clue- look at the main actors and if they are American or British and what other shows they are known for) 

Some of the main actors are British such as the Asriel who is played by James McAvoy who is a Scottish Actor and the actress who played Mrs Coulter is played Ruth Wilson who is a british Actress, there is an American actor aswell called Lin-Manuel Miranda they were selected because some of the actors are well known.

2) How does His Dark Materials meet the BBC's mission statement to 'inform, educate and entertain'? (see your notes in your book) Reminder:
Inform- give information e.g. His Dark Materials gives us information about the fantasy genre (witches and 'dust' magic)
Educate- His Dark Materials educates us about how there are different universes or worlds and people who are interested in science by parallel worlds. Also people who are into geography with the northern lights.

involves science and parallel dimensions and also teaches diversity and morality. 
Entertain- relationships, action, excitement, death and villains and heroes, comic animals. 

3) What was American network HBO's role in making His Dark Materials and why is this important?
HBO's role in making His Dark Materials was that His Dark Material is co-commissioned with the BBC.This is important because the show was distributed on a number of platforms.

4) Why are streaming services like Netflix or Amazon Prime bad news for the BBC?

Why are streaming services like Netflix or Amazon Prime bad news for the BBC because to watch shows or movies from the BBC you have to pay a TV licence with Netflix or Amazon Prime you don't have to pay a TV licence just pay the a subscription.

5) How does His Dark Materials help the BBC to take on the big streaming rivals like Netflix and Amazon?

How does His Dark Materials help the BBC to take on the big screen streaming rivals like Netflix and Amazon because His Dark Materials is made with HBO is a popular American pay TV company.

Audience
1) Who is the target audience for His Dark Materials?
Demographics (Class / Age / Gender and Ethnicity) - use our notes from this week's lessons
Psychographics (what type of people would like this show?) 

The target audience of His Dark Materials is for families who are in the lower class for all different ethnicities and genders. The type of people who would like this show are people who love science because it shows about the northern lights opening Parallel worlds.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity (which people can relate to this?):Young people who can relate to this are teenagers because Will and Lyra are depicted as adventurous, also they have family issues and they are trying to be independent. Additionally Lyra is the main character and Teenage girls would look up to her or they consider her as their role model. This is because thew stereotypes of teenagers are depicted as lazy and Will and Lyra are adventurous.

Personal Relationships (which characters do we care about and why?):

The characters we care about is Will and Lyra because they are a are teenage duo. This is because Will and Lyra are abandoned teenager trying to survive from the spectres and the audience would feel empathy for them.

Diversion (Escapism / Entertainment): think of any bits in the episode where there is action and adventure or comedy

There is comedy when Lyra first made an omelette with egg shells in it.Also there is fantasy where there is a Parallel universe where animals talk and shape shift into different animals.


Surveillance (Information / Facts): what kind of things do we learn about in this episode?

We could learn from this episode that If I would see such situation and how would I survive if I was in a different world.

His Dark Materials-Language and Representation

 LANGUAGE 

See above for what this means (reminder- it is not WORDS but instead it is every way in which the media text communicates its messages to the audience). Remember our acronym CLAMPS to know what to comment on. 

Questions

1.Costume - what is Lyra wearing in the photo below? What does this costume suggest she is doing / she is like as a character? 

Lyra is wearing dungarees this suggest she is masculine and brave and she's carrying her sleeping bag this means she 's travelling trying to survive. This is subversive because she is a child and children are looked after by adults.

2.Costume: Mrs Coulter is always very smart and formal with red lips and styled hair. What does this suggest about the type of villain she is / her character?

Mrs Coulter is wearing red lip and styled hair and her character is very smart and formal this suggest that she is feminine. This is conventional because woman are portrayed to be  more feminine than men.

 

3.Lighting- What do you notice about the setting for where Mrs Coulter is torturing the witch? Why has the director chosen this lighting? (Hint: High key lighting is bright and low key lighting is dark).

The director chosen low key lighting for Mrs Coulter is torturing the witch this suggest that the scene is very violent and gruesome.

4.Actor’s position and movement- Look at the picture of Lyra (below). What does her facial expression tell us about the kind of character she is? What about her actions?

Her facial expression suggest that her character is worried this is because she is running away from someone or somewhere.

5.Makeup- Look at the make-up (and clothing and hair) of the tortured witch. What does the make-up tell us about the character of the witches? (Hint- think about how it makes her look unusual) 

The tortured witch's makeup suggest that she is tortured to death because she has bruises and she looks odd because Christians and priests viewed witches as evil and strange.

 

6.Props- Look at the props in these two screen shots (below). Why have the props been chosen? What do they connote to the audience? For bonus points, what is the shot type and why has this been used? 

The props suggests that the people from the shots are the children are abandoned and from a different universe because the children don't look like typical children.  

7.Setting- Look at the three different settings below. Choose one or more. What do you notice about the setting? How are the settings connected to the characters? What shot has been chosen and why? 

I noticed that screen shot 1 is very different to our world by the building and it is deserted. This shot suggest that Will and Lyra are seemed lost because they ran away

 

Representation

Females are subversive in this extract.

1.How is Lyra not a typical female character?

Conventional female characters are usually weaker than male character. However, Lyra looks- like a typical male character. Lyra’s behaviour and actions are subversive because she doesn't act like a conventional female character because she bosses Will and be rude to Will sometimes .Lyra: how she speaks is subversive because she speaks like a young boy. Lyra: her relationship with other characters is not conventional for women because she act like a typical boy when she is around other characters

2.The witches and Mrs Coulter are also seen as powerful women. How are they represented as powerful? Are they seen as good or evil or both?

Mrs Coulter is seen as good because he is more feminine than the witches but she is evil. The witches is presented as evil because witches were described as bad people but she is good or both

3. How is Will represented? Is he a typical male character or more unexpected? How?

(Hints: think of him cooking and preparing the food, giving Lyra the bed she wants and allowing her to make the decisions)

Will is represented as a sidekick for Lyra than her hero because Will doesn't acted like a hero by letting Lyra sleep on any bed she wants. This suggest that Will as conventional and unconventional male at the same time because he is protecting Lyra but acts like a sidekick.

4. Look at the casting (people acting in this series). Is the cast diverse? How? Think CAGE (Class / Age / Gender / Ethnicity - race)

The cast is diverse because they have subversive characters such as Will who is a young mixed raced boy and Lyra who is a young white girls this suggest that the cast is diverse.

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