Radio 1 Launch CSP : blog task

Radio

 

1.When was the last time you listened to anything on the radio? Do you remember which station?

I never listened to the radio.

2.Why do you not listen to the radio?

Why I don't listen to the radio because I don't go in the car anymore and that's the only time I would listen to the radio.

3.Is there anything radio stations could do that would attract young people like you?

There is something radio stations could do that would attract young by having commentary to any sports matches especially premier league matches.

4.Do you (or members of your family) have a subscription to any music streaming services like Spotify or Apple music? Which ones?

My sister has a subscription to Spotify she listens music.

5.Why does the digital age (internet) mean that people do not listen to music on the radio anymore?

The digital age has a variety of choice available to them which radio does not provide.

 

 

Historical, social and cultural context

 

1) What radio stations were offered by the BBC before 1967? Name the radio stations and then say a little bit about what content (what was on each station).

The radio stations offered by the BBC before 1967 were BBC Radio home, BBC Radio light and BBC Third.The content that BBC Radio Home provided was about news, politics and social issues. Another station was BBC Radio Light and it provided mainly light entertainment (comedy/drama) and music. Last station was BBC Third and it provided intellectual arts-based talk and music.

2) How was the BBC reorganised in September 1967? (Have a look at Slide 14)

They focused on what the audience would listen to and taught about young people.

 

3) What was pirate radio and why was it popular? (Remember that the ‘pirate’ part refers to the fact that DJs had to illegally broadcast from boats)

 Pirate radio aimed for teenagers and it was broadcasted illegally. It was popular because it played non-stop pop music and broke new artist. The presenters were young and cool and seem as rebels because it was broadcasted illegally and no rules.

4) Why did pirate radio stop broadcasting in 1967?

 Pirate radio stoped broadcasting in 1967 because they were outlawed so DJs stopped doing it. Also DJs came to work in BBC Radio 1. They had no other choice but to stopped broadcasting.

5) How did the BBC try to attract young audiences to Radio 1 after pirate radio stations were closed down? (Think of the ‘popular’ pop music that younger people wanted to listen to)

 They signed famous artists that worked for pirate radios. Also it has the same style as pirate radio which were loved by younger audiences but it was legalised.

6) What was 'needle time' and why was it a problem for BBC Radio when they wanted to offer more music to young people?

'Needle time' was that the DJs had to play 5 hours of music from the record player per day. Why was it a problem for BBC Radio when they wanted to offer more music to young people because young people wanted to break the rules because it was fun for young people.

 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They focused on the young audience and their content was entertaining

 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs disrupt the traditional BBC? (Think about why they didn’t seem to ‘fit’ the BBC reputation in 60s)

The first presenter for BBC Radio 1 was Tony Blackburn. Why did these new Radio 1 DJs disrupt the traditional BBC because it was to educate,inform and entertain the audience.

 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? (Think about what he talks about and what is played)

The first 1967 broadcast would might appealed to young listeners in the the 1960s by the DJs playing pop music.

 

10) What things did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The thing that Tony Blackburn's radio borrow from pirate radio that made it very different to previous BBC radio content was that they played played pop music and make jokes because BBC was to educate inform and entertain their audiences and the BBC radio played classical music but BBC Radio 1 played pop music.

 

 

Audience and industry

 

1) What was the target audience for BBC Radio 1 in 1967?

The target audience for BBC Radio 1 in 1967 was teenagers from the 1960s

 

2) Why did Radio 1 initially struggle to attract young listeners?

 Why did Radio 1 initially struggle to attract young listeners because it was legal and young people thought that breaking the rules is cool.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory - if you cannot remember this it is on your media glossary and is also on slide).

The audience could Identify themselves by listening to Radio 1 because young adults in the 1960s liked listening to pop music. Also the audience could escape their lives from listening to pop music.

 

4) How is the BBC funded? (Clue - we, the public, pay a L______ f_______)

How did the BBC funded by having the customer pay a licence fee.

 

5) The BBC has a remit (duty) to ‘inform, educate and entertain’. What do you think Radio 1 was trying to do to meet this remit (duty)? Is it mostly information based or educational or entertaining?

I think that Radio 1 was trying to do to meet this duty was by using people that young people admire to.