Wednesday 16 March 2022

Marcus Rashford- Language and Representation Analysis

Please can you write up your analysis of the two web pages for Marcus Rashford official web page as two paragraphs for each:


1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website?
His costume on the first image on the blog is a smart, expensive black suit which connotes that he is ready for business, success and wealth. The lighting on his face and hands makes him stand out and be the main focus on his website. Marcus Rashford is represented as a public figure and his facial expression connotes that he is confident and powerful. The hair and make up suggest that he is smart and professional. The setting with the black background connotes that website is represented as professional.

His costume on the second images on the blog that he is wearing a black hoodie with vibrant patterns connotes that he is normal person and same as everyone else. The lighting on his face trying to camouflage with his clothes connotes that he wants to be the main focus on his second image. Marcus Rashford facial expression connotes that he is a casual person. His hair and make up connotes that he is same as everyone else. The setting connotes that he is trying to camouflage himself.

2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity) 
The class that he is represented on the first image is that he is a successful person. The age is subversive because he is young and is successful. The gender represents that he is a powerful man.The ethnicity represents him as a successful black man.

The class that he is represented in the second image is that he is a an average person. The age is represented as a average person in their mid twenties. The gender represents him as a average man who doesn't have power. 

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