Marcus Rashford- Language and Representation Analysis

Please can you write up your analysis of the two web pages for Marcus Rashford official web page as two paragraphs for each:

1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website?

His costume on the first image on the blog is a smart, expensive black suit which connotes that he is ready for business, success and wealth. The lighting on his face and hands makes him stand out and be the main focus on his website. Marcus Rashford is represented as a public figure and his facial expression connotes that he is confident and powerful. The hair and make up suggest that he is smart and professional. The setting with the black background connotes that website is represented as professional.

His costume on the second images on the blog that he is wearing a black hoodie with vibrant patterns connotes that he is normal person and same as everyone else. The lighting on his face trying to camouflage with his clothes connotes that he wants to be the main focus on his second image. Marcus Rashford facial expression connotes that he is a casual person. His hair and make up connotes that he is same as everyone else. The setting connotes that he is trying to camouflage himself.

2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity) 

The class that he is represented on the first image is that he is a successful person. The age is subversive because he is young and is successful. The gender represents that he is a powerful man.The ethnicity represents him as a successful black man.

The class that he is represented in the second image is that he is a an average person. The age is represented as a average person in their mid twenties. The gender represents him as a average man who doesn't have power. 

Introduction to OSP: Influencers blog tasks

 1) What years did YouTube, Twitter and Instagram launch?

The year that YouTube launched in was 2005, Twitter was launched in 2006 and Instagram was launched in 2021.

2) What is the definition of an influencer? 

An influencers are people from social media who have a big following and famous for it.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. 

One example of an influencer is KSI and he has 11,107,247 followers on instagram and he is a youtuber, music artist and boxer, the brand that he associates is with Wasserman Boxing.

4) How big is the influencer industry according to the article?

The industry was worth some $8 billion a year and it would grow to $15 billion globally by the end of 2022

5) What are the problems associated with being an influencer?

The problems associated with being an influencer is by getting hate comments. No job gaurantee at all. Hard to find a new job.

6) Why is it suggested that audiences actually like being sold products by influencers?

This is because it will make the audiences by the products to turn out like them.

7) What representation of beauty is often found on Instagram or other influencer sites?

The representation of beauty is often found on instagram or other influencer sites is that it makes the audiences to be themselves.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why? 

In my opinion on influencers is that they might have an influence on other people there could be a negative influence on our society because they might scam people for fame.