Introduction to Music Video: Blog task

 Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?

• Movement 
• Performance element
• Narrative
• Visual effects
• Intertextuality

 
2) What is intertextuality? 

Intertextuality is when a music video references another media text such as movie or television show.

3) When did music videos first become a major part of the music industry? 

When did music videos first become a major part of the music industry was when Michael Jackson's thriller music video came out it was music video without any performance on a stage.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos on TV and why were videos an important part of the music industry in the 1980s and 1990s because big budgets were spent on producing innovative and creative music videos. 

5) How do audiences tend to access and watch music videos today?
How do audiences tend to access and watch music videos today is from watching it form the internet such as youtube.

KISS FM Breakfast show CSP

 

Audience

Look at the KISS media pack carefully here (open it in a new tab)
https://drive.google.com/file/d/1PhPHQ2jeLFvx9oWLdUOpWOHfXPXEto7O/view


This will give you a brilliant background to the brand and how they target their audience. Answer the following questions using the press pack and the slide show:


1) Read page 2 of the press pack. What is KISS FM's mission?
KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 

2) Look at page 3 of the press pack. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. What kind of people would listen to Kiss radio? What music would they like? What would they be interested in?
How does the show target its audience? Look at slide 12 of the slide show attached. 

The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience.  


(Remember Demographics mean fixed characteristics (age, gender, class, race) and Psychographics means type of person, hobbies and interests. If you need more information about Psychographics- follow this link: https://mediamacguffingcseyear1.blogspot.com/2020/10/audience-demographics-psychographics.html)

3) Now look at page 5 of the press pack and slides 5 and 6 from the attached slides  - The KISS network. How does KISS use digital media and technology to reach its audience? 
How does KISS use digital media and technology to reach its audience by having an app to connects with it's audience through different platform to watch their live event  and on demand.  

4) Now look at the other side of page 5 of the press pack and slides 5 and 6 from the attached slides. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?   

The content do KISS Fresh and KISSTORY offer is that KISS Fresh offers exclusive first plays of the biggest track from some of the popular artist and producers from in the industry it plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat from DJs. KISSTORY offers best Old Skool and Anthems from R'n'B, Dance, Garage and Hip Hop. How can audience access those stations by having Freeview, Sky, plus at KISSFMUK.com also the KISS Kube app.

5) Read page 6 of the press pack. What are the different ways audiences can engage with the KISS radio brand? Look at slide 8- is the show successful? 

 The different ways audiences can engage with the KISS radio brand is by using the app from your phone or online website and live events also listen to it on the radio. The show is not successful because young listeners have much choice of music to listen to that they don't listen to radio anymore.

6) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory - which you can remind yourself of by looking at slide 14 of the slide show. If you need to watch any of the clips of Jordan and Perri again, then please look at the clips here: https://foundationgcsemedia2.blogspot.com/
Look at all the clips on the slide show too (some of them are the same). 
They give audience pleasure by interviewing celebrities and talk about their personal lives which entertain the audience who are young people. They entertain by using humour and jokes and talk about topic that they joke about adult things to attract to teenagers.

7) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1? See slide 18.  

The difference between KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show was that the audience in 1967, they had to use a post to play which song in the next show where as now the audience has access to the internet and they can request song by social media within seconds. Another way they differ is that in 1967, they have to be in an appointment to listen to the radio and if they missed they just will not have access to the show where as now young listeners could listen to the show anytime on the radio app on mobile.


8) See slide 19 of the attached slide show. Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Fans love the show because they were are active audience because they react differently and also don't accept the message from the media  is telling the audience.Fans who love the show but take the message seriously are passive audience because they feeded true or false information from the media.



Industry

1) How have audiences changed in terms of how they listen to music since the 1960s? (See slide 17)
Also, look at Slide 3 of the attached slide show. When was Kiss FM first broadcast? What did it have in common with Tony Blackburn's show that we have studied?

 The thing that KISS FM and Tony Blackburn's show had in common was that it was an illegal station. 


2) When did KISS FM first launch and what type of station was it then? Look at slide 3. How did the radio station make its profile higher? 

 KISS FM first launched in 7th October it made its profile higher was by a London club promoter Guy Wingate launched KISS nights where DJs from the station would DJ at a night club called Wag club.

3) See slide 15 of the slide show. Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 
The different types of I found on slide 15 were magazine and radio.The brands that I recognise was just only KISS FM.

4) See slide 15. How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?
The money KISS FM made was 1.5 Billion euros in 2020. Bauer Media Group made 2.3 Billion euros in 2020.

5) Who regulates KISS FM and what can happen if they break the rules? (See slide 18). Why did they get in trouble with the Bam Bam show?

Ofcom regulates KISS FM and if they break the rules they hand out fines. Why did they get in trouble with the Bam Bam show was that on the show the host prank called people who became "victims" and pranked them. 

Radio 1 Launch CSP : blog task

Radio

 

1.When was the last time you listened to anything on the radio? Do you remember which station?

I never listened to the radio.

2.Why do you not listen to the radio?

Why I don't listen to the radio because I don't go in the car anymore and that's the only time I would listen to the radio.

3.Is there anything radio stations could do that would attract young people like you?

There is something radio stations could do that would attract young by having commentary to any sports matches especially premier league matches.

4.Do you (or members of your family) have a subscription to any music streaming services like Spotify or Apple music? Which ones?

My sister has a subscription to Spotify she listens music.

5.Why does the digital age (internet) mean that people do not listen to music on the radio anymore?

The digital age has a variety of choice available to them which radio does not provide.

 

 

Historical, social and cultural context

 

1) What radio stations were offered by the BBC before 1967? Name the radio stations and then say a little bit about what content (what was on each station).

The radio stations offered by the BBC before 1967 were BBC Radio home, BBC Radio light and BBC Third.The content that BBC Radio Home provided was about news, politics and social issues. Another station was BBC Radio Light and it provided mainly light entertainment (comedy/drama) and music. Last station was BBC Third and it provided intellectual arts-based talk and music.

2) How was the BBC reorganised in September 1967? (Have a look at Slide 14)

They focused on what the audience would listen to and taught about young people.

 

3) What was pirate radio and why was it popular? (Remember that the ‘pirate’ part refers to the fact that DJs had to illegally broadcast from boats)

 Pirate radio aimed for teenagers and it was broadcasted illegally. It was popular because it played non-stop pop music and broke new artist. The presenters were young and cool and seem as rebels because it was broadcasted illegally and no rules.

4) Why did pirate radio stop broadcasting in 1967?

 Pirate radio stoped broadcasting in 1967 because they were outlawed so DJs stopped doing it. Also DJs came to work in BBC Radio 1. They had no other choice but to stopped broadcasting.

5) How did the BBC try to attract young audiences to Radio 1 after pirate radio stations were closed down? (Think of the ‘popular’ pop music that younger people wanted to listen to)

 They signed famous artists that worked for pirate radios. Also it has the same style as pirate radio which were loved by younger audiences but it was legalised.

6) What was 'needle time' and why was it a problem for BBC Radio when they wanted to offer more music to young people?

'Needle time' was that the DJs had to play 5 hours of music from the record player per day. Why was it a problem for BBC Radio when they wanted to offer more music to young people because young people wanted to break the rules because it was fun for young people.

 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They focused on the young audience and their content was entertaining

 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs disrupt the traditional BBC? (Think about why they didn’t seem to ‘fit’ the BBC reputation in 60s)

The first presenter for BBC Radio 1 was Tony Blackburn. Why did these new Radio 1 DJs disrupt the traditional BBC because it was to educate,inform and entertain the audience.

 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? (Think about what he talks about and what is played)

The first 1967 broadcast would might appealed to young listeners in the the 1960s by the DJs playing pop music.

 

10) What things did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The thing that Tony Blackburn's radio borrow from pirate radio that made it very different to previous BBC radio content was that they played played pop music and make jokes because BBC was to educate inform and entertain their audiences and the BBC radio played classical music but BBC Radio 1 played pop music.

 

 

Audience and industry

 

1) What was the target audience for BBC Radio 1 in 1967?

The target audience for BBC Radio 1 in 1967 was teenagers from the 1960s

 

2) Why did Radio 1 initially struggle to attract young listeners?

 Why did Radio 1 initially struggle to attract young listeners because it was legal and young people thought that breaking the rules is cool.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory - if you cannot remember this it is on your media glossary and is also on slide).

The audience could Identify themselves by listening to Radio 1 because young adults in the 1960s liked listening to pop music. Also the audience could escape their lives from listening to pop music.

 

4) How is the BBC funded? (Clue - we, the public, pay a L______ f_______)

How did the BBC funded by having the customer pay a licence fee.

 

5) The BBC has a remit (duty) to ‘inform, educate and entertain’. What do you think Radio 1 was trying to do to meet this remit (duty)? Is it mostly information based or educational or entertaining?

I think that Radio 1 was trying to do to meet this duty was by using people that young people admire to.